“I will wake up earlier, train longer, train harder, I will be cold. I will ache, I will cry, I will curse the sky. I will be in pain, I will train like I’ve never trained before. BRING IT!” …. Rob Rojas (one of my favorite all time quotes)
This is a pretty cool announcement. I have known Rob for some time now and he has been a good friend and mentor. Part of why I race Unlimited Class today is because of Rob and his new teammate Thomas Maximus (both Gladiator of the Month award winners here)
With this announcement, I expect Riviera to do extremely well in the UL class this year. They definitely have two of the best UL SUP Racers in the world, in Rob and Thomas. On top of that, the boards they produce are among the fastest SUPs on the water. With Rob’s help and innovative mind, I expect that to not only continue and even progress further.
I know this was a very difficult decision for Rob, as Bob and Russell from Ohana have been like family to Rob. As he explained it to me, he loves those guys and their boards, but the direction Riviera was headed was more in line with where Rob wanted to take his paddle career. I am super happy for all of them. Its great when people you like on both sides are able to mutually benefit from a relationship like this.
Here is our post from a few years back where we announced Rob as one of our Gladiator of the Month Award Winners.
Here is the press release from the Riviera guys.
By Taylor Rambo
January 3, 2014
San Clemente, Ca – Riviera Paddlesurf announced today the addition of Rob Rojas to their team. Rob is a long time friend of the crew here at Riviera and we couldn’t be happier to have him in the Family. We are excited to get Rob on the new Race and Surf models, as well as work on some Unlimited Raceboards in 2014.
Rob Rojas – “First off I have always wanted to know if there is a blood relationship between Brad Rambo and the legendary all American Hero, John Rambo. Legend has it that only Riviera Team Riders know the secret.
I grew up in San Clemente and moved to the Riviera neighborhood in 1987 when my parents finished building their house there. I hammered some of the nails that hold that house together. I have always had pride in my home and where I grew up. Over the years, Riviera State Beach, (Rivi), has always been a place where I have surfed, bodysurfed, dove, hung out with friends and family, and its always served as a place to sit down, relax, and look out over the water at one of many San Clemente sunsets and give thanks for this wonderful life.
I started paddling in 1994 and started Stand Up Paddling in 2006. I competed in my first Stand Up Race in 2008 and its been a wild ride ever since. Since 2008, I have always known the Riviera Paddlesurf Family and I enjoyed seeing their progression and growth within the Stand Up Paddle Industry to one of the most progressive and largest brands out there. With this, the Riviera Paddlesurf Family has still managed to flood San Clemente as well as the Stand Up Community with their sense of family and generosity. Stories abound of people talking first hand of their sense of goodwill. Most recently, I spoke with a longtime friend who stated he received a package on his doorstep that consisted of a Riviera SUP and paddle as a retirement gift. In addition, the Rambos have opened their home to the Stand Up Paddling community for two consecutive years for their annual post Battle of the Paddle party. If that’s not Aloha, then I don’t know what is.
I am stoked and excited to be able to be a part of the Riviera Paddlesurf Family along with my son, who is part of their junior team. I look forward to a long and lasting relationship with the Riviera Paddlesurf Family and I am so stoked to be a part of this great sport!!!” – Rob Rojas
About Riviera Paddlesurf
Riviera Paddlesurf was born from a family’s love of SUP surfing. Established in coastal Southern California in 2007 as the leading brand exclusive to creating Stand Up Paddle specific products only, Riviera Paddlesurf is still family owned and operated. We are stoked to produce premier designs utilizing the newest technologies that bring together and inspire people to live adventure filled, healthy lifestyles. We provide quality Stand Up Paddle boards designed by Ron House, Timmy Patterson, Jeff Clark, and our signature line, Riviera. Whether you are a beginner, novice or expert, we have a stand up paddleboard to suit your needs. We also manufacture Riviera SUP Paddles, Apparel, and Accessories.
To learn more about Riviera Products, please contact:
Taylor Rambo, Media Relations
1341 Calle Avanzado San Clemente CA, 92673
Office: (949) 388-6999
Fax: (949) 366-5230